First impression, service clarity, proof placement, page order, mobile booking and next-step visibility.
- Homepage route
- Service pages
- Booking/enquiry path
A practical website audit for businesses that need clearer enquiries.
We review the website like a customer and an operator: what people see, where they hesitate, what search engines can understand and what needs fixing first.
Audit scope
More than a score. A working diagnosis.
The audit gives a ranked improvement route rather than a loose list of design opinions.
Speed, titles, headings, indexability, internal links, tracking basics and obvious platform issues.
- Core Web Vitals
- Search foundations
- Tracking checks
Contrast, forms, labels, readability, keyboard basics and blocked customer actions viewed through a practical UK access lens.
- WCAG-visible issues
- Readable copy
- Form friction
Output
One ranked fix, then the supporting work.
The report separates what is cosmetic from what is most likely to affect trust, visibility and enquiries.
Issues grouped by commercial impact, customer friction and effort to fix.
- Ranked actions
- Evidence notes
- Implementation route
When useful, PTG can move from audit into page updates, copy, layout, technical fixes and monitoring.
- Website updates
- Proof sections
- Monthly review
Plain-English findings a business owner can act on without reading a technical dump.
- Clear next step
- No jargon
- Decision-ready
How it breaks down
Audit
Each page has one job, one decision path and one clear next step so the website feels like a real service system.
What we inspectWhat it tells youTypical output
Website journeyWhether customers can understand and act quickly.Priority route and page fixes
Technical baseWhether search and users can load and read the site cleanly.Speed, SEO and tracking actions
Access basicsWhere visible barriers may block customers.Practical access-risk fixes
PTG does not certify legal, accessibility, data-protection or cyber compliance. We surface practical signals and improvement priorities so the right fixes can be discussed and implemented.